On-Demand: Engaging Multimedia Strategies
Community engagement is more than outreach – it’s about building lasting partnerships that strengthen trust, awareness, and support for EMS. This session will explore practical strategies for connecting with the public, from leveraging social media and hosting community events to collaborating with schools, civic groups, and local leaders. Participants will learn how meaningful engagement can improve recruitment, advocacy, funding, and overall community health. Real-world examples will showcase how EMS agencies of all sizes can turn community connections into powerful tools for success.
On September 24, 2025, industry experts as we explored:
✅ Impactful community events & outreach
✅ Effective use of social & traditional media
✅ External & internal communication strategies
✅ Ways to engage stakeholders, including elected and appointed officials
Click here to view a recording of the webinar.
Click below to view/download the webinar handout.
Note: We urge you to view the recording to help augment the information in the handout materials.
Panelists
Rob Lawrence is the President the Academy of International Mobile Healthcare Integration (AIMHI) and has previously been a board member and chair of several committees at the American Ambulance Association. Rob writes and broadcasts for EMS1 and Police1 and is a member of the EMS1 and EMS World Magazine Editorial Advisory Boards and a reviewer for the International Journal of Paramedicine (IJOP). Rob is also the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, MA. He previously served for 10 years as the COO of the Richmond Ambulance Authority (Virginia). He is also the Part Time Executive Director of the California Ambulance Association. Rob’s first career was as an officer in the British Army and Rob is a graduate of the Royal Military Academy Sandhurst. Additionally, he served as COO for Paramedics Plus in Alameda County, California.
Adam Paluka, APR, is the Chief Public Affairs Officer for EMSA in Tulsa and Oklahoma City, Oklahoma. Adam leads EMSA’s communications, media relations, and marketing efforts. He joined EMSA in 2013 after spending six years as a broadcast journalist and has played a key role in shaping EMSA’s public image. Adam is a recognized leader in the PR community, earning multiple honors including PRSA Tulsa Professional of the Year. He’s passionate about sharing EMSA’s story and highlighting the care its medics provide daily.
Mark Tenia is the Public Relations/Media Manager for the Richmond Ambulance Authority (RAA), a world-class mobile integrated healthcare service. He is responsible for promoting RAA’s brand as a leader in the international EMS industry. Prior to joining RAA, he worked as a reporter and fill-in anchor for over a decade covering national stories throughout his career.
Matt Zavadsky is an EMS/Mobile Healthcare Consultant with PWW | Advisory Group (PWW|AG), focusing on assisting local communities, EMS agencies, fire departments, ambulance services, hospitals and other healthcare organizations evaluating and improving their EMS and mobile healthcare delivery systems. Prior to joining PWW|AG, he served as the Chief Transformation Officer for the Metropolitan Area EMS Authority (MedStar Mobile Healthcare) in North Texas where he served as Public Information Officer. While in this role, Matt was awarded a prestigious Public Relations Society of America (PRSA) Professional of the Year in 2023.